Ken Roycroft to join fast growing medical functional nutrition brand to accelerate growth
New York, NY July 18th, 2017 — MEND today announces that Ken Roycroft, a leading expert in integrative and regenerative medicine, will join the company as Director of Business Development.
Roycroft brings more than 30 years of experience in health and wellness, orthopedics, nutrition and regenerative medicine to the MEND team. He was most recently the founder of MDgenesis, a fast growing medical nutrition distribution company based in Orange County, California.
At MDgenesis, Roycroft successfully incorporated MEND into its suite of market leading evidence-based functional nutrition products, leading to adoption by numerous orthopedic surgeons and other medical practitioners.
“We’re thrilled to have a professional with the depth of Ken’s experience join our team”, says co-founder Whitney Stevens, “Ken’s passion and knowledge for nutrition and regenerative medicine are unmatched and we’re excited to have him join us to help accelerate our growth.”
Roycroft has had a lifelong passion for understanding the human body and specifically how proper nutrition can positively affect recovery and peak performance. He has been an internationally recognized leader in fitness, nutrition and wellness for over three decades.
Over the past five years, Ken has focused specifically in working directly with orthopedic surgery patients as the integrative healing advisor for a busy sports medicine practice and as an educator for other orthopedic surgeons in this field of study.
To date, he has positively impacted the lives of countless patients and clients through his knowledge and dedication to their well being.
“I discovered MEND through my research and was immediately drawn to their mission and quality of their science and products”, says Roycroft, “there isn’t another functional nutrition brand today that is better positioned in medicine and I’m excited to be joining the leadership team of this fast growing company.
MEND is an evidence-based functional nutrition company that is focused on developing medical nutrition products based on the latest science and research. The company’s award winning products are being increasingly utilized by the most demanding customers in medicine and professional sports.