Senior Healthcare and Retail Executive Joins mend™ to Build out Retail and Payer Business Model


Senior Healthcare and Retail Executive Joins mend™ to Build out Retail and Payer Business Model

Eziah Syed

NEW YORK, NY, Feb. 22, 2022– mend™, a leader in the food as medicine and clinical nutrition category, today announced that Marcus Osborne has joined its senior leadership team to act as a key strategic advisor to help drive the company’s retail and payer strategy.

mend™’s portfolio of perioperative products has already been implemented at a number of leading hospital networks and have been shown to improve healing, functional outcomes and reduce risk. The company’s products are utilized by top military groups, professional sport teams, physical therapists and leading hospital networks across the world. The company also recently also added Rose Hamilton, former Chief Digital and Ecommerce Officer of Vitamin Shoppe, to drive the retail strategy which is set to launch with some of the largest national pharmacy chains and food/grocery stores in the nation. Osborne will be working with the broader mend™ team on retail launch plans and the payor reimbursement for the products, helping bring critical knowledge and connections that will help mend™ to execute a world class strategy.

“Adding a person of Marcus’s caliber to our leadership team is a testament to the science, differentiation and quality of the platform we have developed and will continue to invest in” says Eziah Syed, CEO of mend™, “we couldn’t be more excited to have Marcus join our growing team of high caliber industry leaders to transition the healthcare system to utilizing evidence-based clinical nutrition as a core pillar of outcomes and well-being.”

Marcus Osborne most recently served as Senior Vice President, Walmart Health, where he was focused on furthering Walmart’s goal of providing quality healthcare that is affordable and accessible. Prior to joining Walmart, Marcus was a Senior Management Consultant with Alliance Consulting Group in Boston, Massachusetts. He also served as the Chief Financial Officer of the Clinton Foundation Health Access Initiative, where he focused on improving access to lower cost HIV/AIDS treatments to individuals in developing countries around the world.

“I spent a considerable amount of time going deep on the company and their products” says Marcus Osborne. “I’m very impressed by the thoughtful approach, the emphasis on science and evidence and the go-the-market strategy. I’m excited to help Mend realize its full potential, which I believe is considerable.”

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About mend™
mend™ is a life sciences and biotechnology company that harnesses the power of nature to supercharge health and healing for every body. Our nature-powered supplements are clinically-proven and recognized by the medical community to be effective in accelerating repair, recovery, and improving key risk factors that contribute to chronic conditions. mend™ works with leading hospitals and universities on developing evidence-based clinical nutrition products to enhance patient outcomes. Which is why we’re such a hit with high-impact individuals in sports, the military, and anyone living an active life. We are committed to educating the world about the power of natural ingredients as a complement to medical treatment. We make it easy for people to use nature to power themselves back to health. And to stay healthy on the daily. For more information, contact:info@mend.meor visit our website