We are thrilled to welcome Rose Hamilton to our team as senior advisor and leader on our retail strategy. Rose will lead Mend’s launch into the largest pharmacy chains in the country as well as DTC channels.

Rose Hamilton Bio

A master at growing CPG sales through Omnichannel platforms, Rose Hamilton is the Founder and CEO of Compass Rose Ventures.  Over the past 20+ years she has helped 30+ private equity firms and consumer brands to build, scale and fund Consumer brands, delivering over $1 billion in incremental sales.

Rose helps Investors and Founders of CPG brands who struggle with time and resources to maximize DTC and retail sales to deliver a profitable return on investment.

Equipped with a track record of executive management and marketing success, a central part of Rose’s focus is working with high-performing, C-level executive leadership teams to develop and implement customer-centric strategies guided by insightful analytics with measurable results in consumer packaged goods (CPG) and retail brands.

An expert in direct-to-consumer and retail digital transformation, Rose focuses on leveraging the voice of the customer and data to develop personalized experiences across the customer journey. She helps clients sharpen customer engagement strategies and build an agile foundation for growth, resulting in increased customer acquisition, engagement, retention and lifetime value.

Rose led strategy and managed teams in several direct-to-consumer businesses throughout her career. She served as Chief Digital and Direct-to-Consumer Officer for Nutrafol, and Chief Digital and eCommerce Officer at The Vitamin Shoppe, where she was responsible for leading the digital customer experience, loyalty, omni-channel customer acquisition/retention, and operating the direct-to-consumer business and call center. Additionally, Rose was responsible for designing the omni-channel roadmap to leverage technology, educational content, and customer data to reinvent the customer journey across all touchpoints and channels.

Rose joined the Vitamin Shoppe from Pet360, Inc., a subsidiary of PetSmart, where she served as Executive Vice President, Chief Marketing Officer and General Manager. During her time as CMO, she reinvented an eCommerce brand into a fully integrated digital commerce, community, and media lifestyle experience.  The business grew rapidly, doubling in size before its acquisition by PetSmart.

Prior to her time at Pet360, Inc., Rose served as Vice President of eCommerce for Ann Taylor and LOFT. Earlier in her career she led marketing, merchandising and loyalty programs for a variety of leading retailers and financial services organizations, including Chico’s FAS, Best Buy, Wilsons Leather and US Bank. Rose holds an MBA from the University of St. Thomas, Graduate School of Business.